1943年 - 自創品牌
具有企業家精神、勇於嘗試、永不言敗的精神，深植在伯爵家族的血統中。因此，為讓家族企業能夠永持久營，專門生產機芯的伯爵在1943年決定將伯爵（Piaget）註冊為品牌名稱，並在La Côte-aux-Fées錶廠中自行製作、正式推出及銷售冠上 「Piaget 」標誌的腕錶。在創辦人孫子輩傑若德和華倫太•伯爵（Gérald、Valentin Piaget）兩人的掌舵下，伯爵品牌在世界各地開疆拓土，知名度與日俱增，展現出脫胎換骨的全新氣象；各方訂單紛至沓來，每一位客戶都急不及待地想擁有「屬於自己的伯爵腕錶」，而錶廠的產能也得到了完全的發揮。
僅管製錶工坊的設備經過現代化，但卻不足以應付當時的需求。於是，嶄新的廠房於1945年在La Côte-aux-Fées落成啟用，並決定另闢蹊徑，開始投入超薄機芯的研發工作。
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